Internal Product
Nnobae Farmers Trade Infrastructure
Connecting producers to the markets, businesses and logistics that move agriculture forward.
Nnobae is an agriculture-focused B2B marketplace concept designed to connect producers, merchants, cooperatives, agro-processors and logistics providers through a more coordinated agricultural trade ecosystem.
Project Overview
Building infrastructure for agricultural trade.
Agriculture & Trade
Ghana & Africa
Concept & Development
Admith Legacy Ltd
Market Connectivity
The Opportunity
Agriculture is not only about production. It's about connection.
Ghana's agricultural sector plays a significant role in the country's economy and employment landscape.
Yet agricultural value is created across a complex network of producers, buyers, cooperatives, processors and logistics providers.
Nnobae is designed around the opportunity to make those relationships more visible, structured and connected.
Approximate contribution of agriculture to Ghana's GDP in 2024.
Source: World BankApproximate share of Ghana's labour force employed in agriculture.
Source: World BankGhana launches AgriConnect to strengthen food security, jobs, investment and agricultural value chains.
Source: World Bank
The Human Problem
For a farmer, producing the crop is only the beginning.
Agricultural trade involves more than production. Farmers and businesses must navigate markets, finance, infrastructure, information and logistics to move value from the farm to the buyer.
Finding reliable buyers
Producers may need better access to suitable markets and dependable trade relationships.
Access to market information
Knowing where demand exists and how markets are changing can influence agricultural decisions.
Finance constraints
Limited access to finance can affect farmers' ability to participate fully in agricultural markets.
Transportation challenges
Physical infrastructure and logistics can affect how efficiently agricultural products reach markets.
Research & Evidence
Market access is a network problem.
Research involving 448 households in northern Ghana examined factors affecting smallholder farmers' access to agricultural input markets.
The study identified constraints including lack of finance, poor road networks and low output prices.
Explore the research →Households studied
Research sample used to examine agricultural market access in northern Ghana.
A market access constraint
Access to finance was identified as an important factor affecting access to agricultural input markets.
Roads matter
Poor road networks were identified among the important constraints affecting agricultural market access.
Producer value matters
Low output prices were also identified as a significant constraint.
The Wider System
When supply chains fail to connect, value can disappear.
Food loss is a complex challenge involving production, handling, transport, storage, wholesale and processing.
Nnobae does not claim to solve food loss on its own. Instead, the product is designed to address one part of the wider system: improving visibility and coordination between agricultural trade participants.
23%
Estimated food loss rate in
sub-Saharan Africa in 2023.
Source: FAO
The Market Network
Nnobae is designed around the ecosystem—not just the transaction.
Producers
Farmers & Groups
Nnobae
Trade Infrastructure
Merchants
Buyers & Traders
Cooperatives
Producer Networks
Agro-Processors
Commercial Demand
Logistics
Transport & Delivery
The Nnobae Solution
One infrastructure. Multiple participants.
Nnobae is envisioned as a digital infrastructure layer connecting the participants who move agricultural products through the value chain.
The platform brings market discovery, trade coordination and ecosystem connectivity into one experience.
Producer Marketplace
Enable producers to present available crops, quantities and trade information to potential buyers.
Buyer Discovery
Help merchants and commercial buyers discover relevant agricultural supply.
Trade Coordination
Structure the journey from discovery and inquiry through trade coordination.
Cooperative Connectivity
Create opportunities for producer groups and cooperatives to participate in structured trade networks.
Processor Sourcing
Connect agro-processors with relevant producers and potential supply networks.
Logistics Coordination
Create a pathway for trade activity and transportation requirements to be coordinated.
User Journeys
Designing the journey from production to trade.
Journey 01
Producer Journey
From making supply visible to completing a trade.
01
Create Profile
02
List Produce
03
Set Availability
04
Discover Buyers
05
Confirm Trade
06
Coordinate Logistics
07
Complete Delivery
Journey 02
Buyer Journey
From discovering supply to receiving the required produce.
01
Discover
02
Search
03
Compare
04
Verify
05
Request
06
Confirm
07
Receive
Product Experience
Designed to make agricultural trade easier to navigate.
The Nnobae product experience is designed around the needs of different participants in the agricultural trade ecosystem.
Product Demo
See Nnobae in action.
Explore how producers, buyers and agricultural businesses could move from discovery to trade through a connected digital experience.
Request a Product Demo
Why Now
The ecosystem is moving toward more connected agricultural markets.
Agricultural Transformation
Ghana's AgriConnect Compact places market access, value chains, finance and investment at the centre of agricultural transformation.
World BankDigital Market Connectivity
Digital platforms are increasingly being explored as tools for improving market connections, information access and agricultural services across Africa.
World BankGrowing Market Infrastructure
Research and initiatives focused on farmers' markets demonstrate increasing attention toward strengthening the connection between producers and markets.
FAO
Impact Framework
What we intend to measure.
Nnobae's long-term impact should be measured through real-world outcomes, not assumptions.
As the product develops, these metrics can help evaluate whether the platform is improving market connectivity, trade efficiency and participation.
Producers onboarded
Active buyers
Trade volume facilitated
Average time to buyer
Repeat transactions
Produce volume traded
Logistics orders coordinated
Producer income uplift
Project Status
Building toward a more connected agricultural ecosystem.
Nnobae is an internal Admith Legacy product initiative currently positioned around product strategy, experience design and development.
The platform's capabilities and implementation roadmap will continue to evolve as the product moves through validation and development.
Research & References
The research behind the opportunity.
External research and institutional data provide context for the agricultural market challenges and opportunities that inform the Nnobae product vision.